Unblock. Accelerate.
Build with clarity.

You're building something that matters.
Now make it profitable.

Only available to purpose-led founders

We'll send you details and a link to book a 15-minute intro call with the GFP team.

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Launch, grow & scale with a community
of purpose-led founders

Strategy, AI tools, and real peer support — everything you need to build a profitable, lasting impact business.

Founders
creating real change

Hover to hear from them
Anu
Founder · StatDoctor
Healthtech
"Someone who genuinely understands healthtech growth, not generic SaaS advice. The frameworks apply immediately."
Anu, StatDoctor
Healthtech
S
Sumi
Head of Product · Mamamia MOVE
Women's health
"I cannot recommend Matt and the team at Growth for Purpose highly enough. I can confidently say we wouldn’t be where we are as a brand today without their support."
Sumi, Mamamia MOVE
Women's health
Laetitia
Co-founder · Understanding Zoe
Neurodiversity Support
"Thanks to their deep expertise, data-led approach and awesome team, we were able to iterate quickly."
Laetitia, Understanding Zoe
Neurodiversity Support
Johan
Co-founder · Understanding Zoe
Education
"Matt & the GFP team grasped our mission straight away and turned it into high quality CEA journeys that feels personal, practical, and genuinely helpful."
Johan, Understanding Zoe
Education
Tibo
Founder · Tap4Change
Social impact
"Being connected with Matt, having worked with his team, has been a gamechanger and now I’m so pumped to be part of this community."
Tibo, Tap4Change
Social impact
Jo
Founder · MenoVida
Women's health
"Finally, someone who understands the nuance of building in women’s health. The strategic insights both validated and evolved our plans."
Jo, MenoVida
Women's health
Elaine
Co-founder · Evro.ai
AI, Mental Health & Communication
"Matt’s skills in data analysis and strategic planning are truly outstanding. He has a deep understanding of the customer journey and he’s able to identify and capitalise on key growth opportunities."
Elaine, Evro.ai
AI, Mental Health & Communication
Jay
Co-founder · Evro.ai
AI, Mental Health & Communication
"I have referred Matt and his team to several fellow founders and friends, and we’re now working together on a major new product redesign. I would highly recommend to anyone."
Jay, Evro.ai
AI, Mental Health & Communication
Amelia
Founder · Pelvy
Women's health
"The GFP team brought so much warmth, care, and clarity to the rollercoaster of startup life, I honestly wish we’d started working with them a year earlier."
Amelia, Pelvy
Women's health
Anu
Founder · StatDoctor
Healthtech
"Someone who genuinely understands healthtech growth, not generic SaaS advice. The frameworks apply immediately."
Anu, StatDoctor
Healthtech
S
Sumi
Head of Product · Mamamia MOVE
Women's health
"I cannot recommend Matt and the team at Growth for Purpose highly enough. I can confidently say we wouldn’t be where we are as a brand today without their support."
Sumi, Mamamia MOVE
Women's health
Laetitia
Co-founder · Understanding Zoe
Neurodiversity Support
"Thanks to their deep expertise, data-led approach and awesome team, we were able to iterate quickly."
Laetitia, Understanding Zoe
Neurodiversity Support
Johan
Co-founder · Understanding Zoe
Education
"Matt & the GFP team grasped our mission straight away and turned it into high quality CEA journeys that feels personal, practical, and genuinely helpful."
Johan, Understanding Zoe
Education
Tibo
Founder · Tap4Change
Social impact
"Being connected with Matt, having worked with his team, has been a gamechanger and now I’m so pumped to be part of this community."
Tibo, Tap4Change
Social impact
Jo
Founder · MenoVida
Women's health
"Finally, someone who understands the nuance of building in women’s health. The strategic insights both validated and evolved our plans."
Jo, MenoVida
Women's health
Elaine
Co-founder · Evro.ai
AI, Mental Health & Communication
"Matt’s skills in data analysis and strategic planning are truly outstanding. He has a deep understanding of the customer journey and he’s able to identify and capitalise on key growth opportunities."
Elaine, Evro.ai
AI, Mental Health & Communication
Jay
Co-founder · Evro.ai
AI, Mental Health & Communication
"I have referred Matt and his team to several fellow founders and friends, and we’re now working together on a major new product redesign. I would highly recommend to anyone."
Jay, Evro.ai
AI, Mental Health & Communication
Amelia
Founder · Pelvy
Women's health
"The GFP team brought so much warmth, care, and clarity to the rollercoaster of startup life, I honestly wish we’d started working with them a year earlier."
Amelia, Pelvy
Women's health
Growth strategy
Retention, activation, lifecycle design, and monetisation, built on 40+ impact-led product engagements.
AI enablement
We teach you to use AI as a core business tool, product features, marketing automation, and onboarding flows without expensive outsourcing.
Vibecoding & build support
Rapid prototyping, AI-assisted development, and getting your product to a point where it can grow, without a full engineering team.
Technical & developer support
Architecture decisions, platform builds, automation, and integrations, the technical layer that makes your strategy executable.
What you get

Proven support to drive real founder impact

01
An AI trained on
40+ healthtech & impact-led startups & scaleups

Currently in development and launching to founding members first — by end of financial year. Trained on GFP frameworks, psychology principles, and lifecycle approaches from 40+ impact-led engagements. Built to support founders using vibecoding platforms like Cursor, Lovable, and Bolt — strategy and architecture support so you build fast without painting yourself into a corner.

Founding members get access first. Launching EOFY 2026.
GFP Advisor · Always on
Updated daily
Our Day 7 retention dropped 8% this month. Where do I look first?
Almost always one of three things: onboarding cognitive load, a missing habit anchor in Days 2–4, or a paywall before first value.
Built from GFP's active consultancy
Anonymised case studies, competitor research, and frameworks updated continuously.
Answering our onboarding questions at 11pm mid-sprint. Always-on strategic support changes how fast you can move.
L&J
Laetitia & Johan
Co-founders · Understanding Zoe
02
AI-matched connections,
the right founder at the right time

The FFP AI doesn’t just help you build — it helps you find the right people. Tell it what you’re working on and it surfaces the founders in the community most relevant to your goals. Looking for a co-founder in your space? A founder who’s already cracked your exact retention problem? An advisor who’s been through your fundraising stage? The AI identifies who you should meet and why — then you reach out directly through the portal.

The right introduction at the right moment is worth more than a thousand cold connections.
Founders for Purpose
Founders for Purpose directory
AN
Anu
Just tried the progressive disclosure approach from our last session, D7 retention up 18% in first week 🙌
TB
Tibo
Anyone dealt with paywall timing for a social impact app? We're struggling to know when to ask.
AM
Amelia
Yes, we moved ours to post first value moment and conversion jumped 0.8m!
Finally, founders who understand the mission-revenue tension and don't make you feel guilty about either. That's rare.
S
Sumi
Founder · Mamamia MOVE
03
Monthly 2-hour
cross-pollination workshop

A live 2-hour session with all members every month. Facilitated by a senior GFP strategist or a community founder with something real to share. Topics nominated by members, always tactical, always relevant to where the community is right now.

Topics are nominated by the community. You learn as much from the founder two steps ahead of you as from the facilitator.
Monthly workshop
2 hours · all members
April 2026
Onboarding that actually activates
GFP Senior Strategist
Next session
May 2026
Psychology of retention
Senior GFP lead
June 2026
Fundraising narrative for impact founders
Guest: community founder
The workshops are genuinely tactical. Actual frameworks applied to real products. We've shipped something from every single session.
E&J
Elaine & Jay
Co-founders · Evro.ai
04
AI enablement,
vibecoding & build support

Most advisors tell you what to build. We help you actually build it. GFP's team covers vibecoding, engineering, and AI training, so strategy doesn't stop at the whiteboard. We teach you to use AI as a core business tool, then our team helps you take it further.

Available as part of Clarity and Momentum programs. Credit-based for larger builds.
What we help you build
Clarity & Momentum members
AI product features (vibecoding)✓
Onboarding & activation flows✓
Competitor UI/UX auditscredits
Full product builds & rebuildscredits
Bigger builds use your monthly credits, stack them over time
Got quoted $4,750 for dev work. Did it all with Claude in a weekend. It's genuinely transformative.
T
Tianda
Founder · uForage
05
Monthly 1:1 with
a senior GFP strategist

A working session. You bring your biggest challenge, we bring the frameworks and the context from seeing this problem across 40+ products. You leave with a clear next step.

Clarity members: monthly. Momentum members: fortnightly. Matched to your category and stage.
Monthly 1:1
Clarity & Momentum · matched to your space
Growth strategyMatt
UI/UX innovationPenny
Content strategyAudrey
CEA lifecycleArohi
Paid acquisitionChloe
You bring the challenge. We bring the frameworks and the answer.
I came in thinking I had a product problem. The 1:1 helped me realise it was an onboarding problem. That reframe changed our Q2.
T
Tibo
Founder · Tap4Change
06
Founder Intelligence,
decisions already made

Every outcome, experiment, and strategic decision from across the FFP community — anonymised, categorised, and searchable. Stop reinventing the wheel. Learn from what actually worked.

Real decisions. Real outcomes. Anonymised so the community always learns.
Founder Intelligence
Clarity & Momentum · real decisions, anonymised
Moved paywall post first value — conversion up 23%Onboarding
Day 3 contextual push lifted D7 retention 14%Retention
Weekly price framing lifted trial-to-paid 18%Pricing
Vibecoded full feature in a weekend, saved $4,750Build
Real outcomes. Anonymised. So you don't repeat what others already learned.
I've never felt less alone as a founder. People who get the nuance of building in health, the ethics, the UX constraints.
J
Jo
Founder · MenoVida
07
Credits of real
GFP team capacity

Clarity includes 5 credits/month for light execution — paywall tweaks, welcome screen copy, quick audits. Momentum gives you 45 credits across lifecycle, product and acquisition. Credits reflect effort and complexity, not hours. Bank them for something bigger.

Credits reflect effort and complexity, not hours.
Real
execution
Quick wins for my onboarding5 cr
UI & user journey recommendations5–15 cr
Fix what's killing my conversion5–8 cr
Full onboarding redesign + build45 cr
Clarity: 5 cr/month · Momentum: 45 cr/month · bank & roll over
The credits mean I can get actual work done, not just advice. Moved our paywall after first value moment and conversion jumped immediately.
A
Amelia
Founder · Pelvy
Pricing

Build with the right people behind you

Many founders waste 12+ months and $100K+ figuring out what this community already knows. Start where you are. Accelerate your growth.

Learn from others
Community
$50
per month
Complete the founding member survey and get your first 3 months at $25/month — half price.
GFP AI Advisor, 24/7 access LAUNCHING EOFY
AI-matched founder connections — find the right person for your challenge
Partnerships & collaborations — meet founders, cross-sell, find your people
Founder Intelligence, real answers from founders on hiring, tools, tech stack, pricing & more
Monthly 2-hour workshop with all members
Founder wellbeing tracker — optimise your performance, avoid burnout
Learn what others paid $50K+ to figure out — for less than a tank of fuel a week.
Strategic confidence
Clarity
$1,500
$500 off
$2,000
per month · $346/week
Usually $2,000/month, discounted while your feedback shapes the program.
Monthly 1:1 advisory with a senior GFP strategist matched to your space
5 credits/month — paywall tweaks, quick audits, AI enablement
Psychology lens applied to your product, design, strategy & growth

And everything in Community:

GFP AI Advisor, 24/7 access LAUNCHING EOFY
AI-matched founder connections — find the right person for your challenge
Partnerships & collaborations — meet founders, cross-sell, find your people
Founder Intelligence, real answers from founders on hiring, tools, tech stack, pricing & more
Monthly 2-hour workshop with all members
Founder wellbeing tracker — optimise your performance, avoid burnout
Get matched to a senior strategist who's solved your exact problem before.
Unblock & accelerate
Momentum
$5,500
$1,000 off
$6,500
per month + GST · $1,269/week
A complete, integrated team specialised in impact-led strategy.
Fortnightly 1:1 advisory with a senior GFP strategist matched to your space
45 credits/month across lifecycle, product & acquisition
Dev-ready delivery — strategy, design, build, launch & monitor
Psychology-led across every touchpoint
Credit rollover — unused credits roll up to 50%
3-month minimum — built to compound

And everything in Clarity:

GFP AI Advisor, 24/7 access LAUNCHING EOFY
AI-matched founder connections — find the right person for your challenge
Partnerships & collaborations — meet founders, cross-sell, find your people
Founder Intelligence — real answers from founders
Monthly 2-hour workshop with all members
Founder wellbeing tracker — optimise your performance, avoid burnout
Stop advising yourself. Let the full team execute while you focus on your vision.
FAQ

Questions answered

Can't find what you're looking for? Ask below.

Who is this for?
Founders building purpose-led products in healthtech, mental health, wellness, social impact, or any space where mission and revenue need to coexist. If you're pre-Series A and figuring out how to grow without burning runway on the wrong things, you're in the right place.
What's the difference between Clarity and Momentum?
Clarity gives you a senior strategist and 5 credits of light execution every month — enough to get clear direction and start shipping. Momentum is the full GFP retainer: the entire team, 45 credits, dev-ready delivery across lifecycle, product, and acquisition. It's strategy plus the full machine to execute it.
What are credits exactly?
Credits reflect effort and complexity, not hours. They're how we price our work without exposing day rates. 5 credits covers something like a paywall tweak or welcome screen copy. 45 credits gets you a medium lifecycle journey, a product design, and more — all in a month.
Can I cancel anytime?
Community and Clarity are month-to-month — cancel any time. Momentum is a 3-month minimum because the compound effect of the work is where the real value shows up. We're not interested in short engagements that don't move the needle.
What's the GFP AI Advisor?
The GFP AI Advisor is currently in development and launching to founding members first — we’re targeting end of financial year 2026. It’s trained on GFP frameworks, psychology principles, and lifecycle approaches from 40+ impact-led engagements. Not a generic chatbot — it knows the patterns, pitfalls, and playbooks from real purpose-led products. It’s also built to support founders using vibecoding platforms like Cursor, Lovable, and Bolt — helping you build fast without making architectural decisions you’ll regret. Founding members get access first.
How does the 1:1 advisory work?
You get matched with a senior GFP strategist who has direct experience in your space. It's a working session — you bring your biggest challenge, we bring the frameworks and the context. You leave with a clear next step, not a deck.
Is there a free trial?
There’s no free trial, but founding members who complete our survey before 1 July 2026 get their first 3 months at $25/month — half the standard $50/month price. Apply via the site and we’ll send you the survey link. Clarity also includes a free 30-minute strategy session before you commit — you’ll get real value from it regardless of whether you join.
What is the AI Advisor trained on?
The GFP AI Advisor is trained on everything we’ve built and learned across 40+ purpose-led product launches and scaleups — our proprietary growth frameworks, lifecycle and activation approaches, the psychology of design principles we apply to every product we work on, and audits of hundreds of competitor onboarding and monetisation flows. It’s not trained on generic startup content — it’s trained on what actually works for impact-led founders specifically. You can see some of the work our AI is trained on at growthforpurpose.com/results.
When does the AI Advisor launch?
We’re targeting end of financial year 2026. Founding members get access first — before it opens to the wider program. We’re building it to genuinely understand the strategic needs of purpose-led founders, including support for founders using vibecoding platforms like Cursor, Lovable, and Bolt who need architectural guidance alongside the speed. If you join now, you’ll shape what it becomes.
How quickly can I get started?
We’ll email you the founding member survey within 48 hours. Complete it to unlock your first 30 days of Community access free. Once accepted, you can be onboarded and booking your first session within a week.
Founders for Purpose

Ready to build with
more behind you?

Apply now and we'll be in touch within 48 hours to find your right entry point — no pressure, no commitment required.